Improved conversion-critical journeys across the product detail and browse experience, built the first scalable UI library, and designed the end-to-end launch of Miet Mich — a new tech renting business model for Germany's largest electronics retailer.
Cyberport is one of Germany's largest online electronics retailers, with a catalogue of tens of thousands of products across consumer electronics, computing, and peripherals. The product detail page (PDP) is the highest-traffic, highest-stakes page in the funnel — where purchase decisions get made or abandoned.
I contributed as Interaction Designer on the PDP and browse experience, and on a new business model: a tech renting service called "Miet Mich" (Rent Me) — allowing customers to rent electronics instead of buying them outright.
E-commerce PDPs must be fast, scannable, and conversion-friendly across an enormous product catalogue — while multiple teams ship changes in parallel. Without shared patterns, visual consistency and UX quality drift across product categories. At the same time, adding a renting model to a buying platform requires careful UX thinking: different decision criteria, different risk tolerance, different information needs.
Heuristic audit of existing PDPs across categories. Identified hierarchy, trust, and scannability gaps.
Onsite stakeholder workshops to align UX, brand, and commercial goals across teams.
New information hierarchy for PDPs. Parallel design of Miet Mich renting journey flows.
Shared UI component library to ensure new patterns scaled across the catalogue and teams.
Incremental rollout with data tracking. Iterate on conversion metrics and user feedback.
Available for freelance and contract work. Berlin or remote across the EU.