Cyberport • E‑Commerce (PDP + Renting)

Improved conversion-critical journeys across landing → browse → PDP, built the first scalable design library, and prepared the launch of a new renting business model.

E‑commerce UXConversionDesign SystemWorkshopsPDP

Problem

E‑commerce PDPs must be fast, scannable, and conversion-friendly across a huge catalog, while multiple teams ship in parallel.

My contribution

Restructured PDP information hierarchy to surface key specs, pricing, and CTAs earlier.
Built and maintained a shared design library to improve consistency across teams and products.
Facilitated onsite stakeholder workshops to align UX, brand, and business goals.
Used customer data + feedback loops to prioritize changes and measure impact.

Process

Structured and collaborative. I adapt depth to the risk level, timeline, and constraints.

Align

Align on conversion goals and constraints (catalog variance, teams, release cadence).

Map

Map browse-to-buy and renting journeys; identify drop-offs and decision points.

Design

Design PDP layouts, modules, and library components to scale across categories.

Validate

Prototype and review with stakeholders; sanity-check with data and quick tests.

Ship

Roll out incrementally; monitor and iterate based on signals.

Outcome

Cleaner PDPs and smoother browse-to-cart paths, supporting measurable conversion improvements.
A scalable UI foundation that reduced friction when multiple teams shipped in parallel.
A clearer renting journey that balances renter needs with business constraints.

Learnings

PDP design is a hierarchy problem: show what matters now, hide what matters later.
A design library is a delivery tool, not a “design artifact”.
Incremental rollout beats big-bang redesigns in high-traffic commerce.

Selected visuals

Some work is confidential. I’m happy to share additional artifacts in a call.

Contact

For roles (Berlin/Remote) and selected client work. Book a call or reach out directly.

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