DKB Banking • Co‑Branding (White‑label Credit Cards)

Led UX and product design for DKB’s co‑branding department, building scalable foundations (tokens + library) and improving onboarding + cardholder journeys across partners.

Design LeadershipWhite‑labelDesign SystemWorkshopsFintech

Problem

How do you keep a multi-partner credit card platform consistent across channels while still allowing partner branding, feature variance, and strict compliance?

My contribution

Led a team of three designers; mentoring + quality bar across web/iOS/Android.
Ran client and stakeholder workshops to align scope, constraints, and priorities.
Introduced token-based theming + cross‑platform review rituals to reduce duplication and drift.
Owned end-to-end UX from discovery to specs, handoff, and iteration.

Process

Structured and collaborative. I adapt depth to the risk level, timeline, and constraints.

Align

Frame constraints (compliance, partner contracts, platform differences) and agree on success criteria.

Map

Map partner variations and critical journeys (onboarding, card management, revolving credit).

Design

Design tokens, patterns, and flow prototypes that scale across brands and platforms.

Validate

Cross‑platform reviews + usability checks to catch edge cases early.

Ship

Govern decisions, document standards, and iterate with product + engineering.

Outcome

Faster release cycles and smoother partner rollouts through reusable patterns and clearer standards.
More consistent UX across channels and brands, with less manual rework per partner.
Higher satisfaction from stakeholders and partners thanks to predictable delivery and quality.

Learnings

Design tokens are a leverage play: they turn “branding chaos” into controlled variability.
In regulated products, making constraints visible early prevents expensive rework later.
Cross‑platform rituals (reviews, specs, QA) create trust and speed without heavy process.

Selected visuals

Token-based theming

Some work is confidential. I’m happy to share additional artifacts in a call.

Contact

For roles (Berlin/Remote) and selected client work. Book a call or reach out directly.

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