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Case study

SAP • Tactic Insights (Sports Analytics)

Sports AnalyticsEnterprise UXInteraction Design
SAP • Tactic Insights (Sports Analytics) header image

SAP • Tactic Insights (Sports Analytics)

Designed interaction flows for tactical pattern discovery and review. The system surfaces similar scenes from analyst queries and supports repeatable team debrief rituals.

Enterprise UXML ProductCollaborationPrototypingIA
Problem

Match analysts struggle to find and compare tactical patterns across large video libraries. Manual searching is slow and inconsistent.

My contribution
  • Designed flows for tactical pattern discovery, tagging, and review in a data+video interface.
  • Balanced depth for power users with clarity for frequent analyst actions.
  • Worked across multiple international teams and time zones; set up collaboration routines.
  • Produced wireframes → high‑fidelity prototypes → user tests to refine the experience.
Process

Structured and collaborative. I adapt depth to the risk level, timeline, and constraints.

1
Align

Set collaboration process across teams/time zones and align on analyst workflows.

2
Map

Research + interviews + observation; map journeys and interaction touchpoints.

3
Design

Sketches, wireframes, and interaction concepts; define patterns for timeline + tagging.

4
Validate

High‑fidelity prototypes and a larger user test across relevant user groups.

5
Ship

Package patterns and specs for implementation and iteration.

Outcome
  • More consistent tactical reviews and quicker decisions during debriefs.
  • Reduced manual effort for pattern discovery by structuring search and comparison flows.
  • Clearer, more intuitive presentation of complex video + event data.
Learnings
  • Distributed teams need explicit rituals: decisions, documentation, and async clarity beat meetings.
  • Pattern discovery tools live or die by comparability. Make “compare” a first-class action.
  • Progressive disclosure keeps power-user depth without crushing first-time users.
Selected visuals
Tactic Insights overview
Real Touchscreen Match Tracking Device
Event Tracking
Event Tracking
Statistic Ovrview
Statistics

Some work is confidential. I’m happy to share additional artifacts in a call.

Contact

For roles (Berlin/Remote) and selected client work. Book a call or reach out directly.

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