Three interconnected UX modules for SAP Sports One — used by professional clubs across soccer, basketball, handball, and more to manage match analysis, tactical discovery, and player scouting. Complex, data-heavy workflows across analyst, coaching, and scouting roles.
Match Insights is part of SAP Sports One — used across soccer, basketball, handball, ice hockey, skiing, and rugby. The tool combines match video, event data, and performance reports for coaches and analysts in a single interface. I contributed as UX/UI Designer on the web experience, working alongside a product team, a backend developer, and a frontend developer.
Target users: match analysts preparing personalised video and data packages for players, and players reviewing upcoming opponents' patterns.
Analysts needed to deliver personalised match data, events, and video clips to individual players — cross-referencing multiple opponents, roles, and time periods. Existing tooling was dense and unstructured, slowing every frequent action: tagging, review, comparison, and sharing.
The challenge was to simplify without removing depth — analysts rely on fine-grained control, but the interface needed to surface the most important actions at every step.
Design Thinking with real users at Eintracht Frankfurt — players, analysts, and coaches.
Journey mapping for analyst and player roles across preparation, tagging, and review flows.
Wireframes and interaction patterns for video review, event tracking, and sharing.
High-fidelity prototypes in Adobe XD and Principle — tested with real match data.
Usability sessions with analysts and players. Iterate on density, hierarchy, and speed.
The Sports One icon set was designed to represent the platform's core functions across analytics, reporting, and team management contexts.
Player mgmt
Analytics
Reporting
Match events
Team setup
Video review
Scouting
Training
Statistics
Accessibility
Tactic Insights is a machine learning–powered platform for match analysts. It enables query-based tactical pattern discovery — for example: "show me all scenes where the player played passes behind the opponent's defence." The system surfaces matching scenes from a large video library, grouped and ranked by relevance.
This was a large distributed project: I worked across three international teams (Belarus frontend, China backend, Germany ML specialists) for 8 months.
Analysts struggle to recognise and evaluate similar patterns across hundreds of scenes manually — a process that required significant time and effort with no structured tooling. Our goal was to make the ML output understandable, navigable, and actionable for non-technical users.
The additional complexity: designing for a distributed, cross-cultural team across multiple time zones — requiring async communication, clear documentation, and structured design rituals.
Analyst interviews and workflow shadowing to understand mental models of "pattern".
Defining how ML output maps to analyst needs — clusters, confidence, and relevance.
Interaction design for query building, scene navigation, and pattern bookmarking.
High-fidelity Sketch + Principle prototypes tested with analyst groups.
Multiple rounds of user testing across roles. Async review with distributed teams.
Scout One is the iOS companion to SAP Sports One — a native iPhone app for professional scouts to manage scouting requests, create structured reports in the field, and access a global player database. I designed the product from scratch with a small full-stack team: one developer, one product stakeholder, and me.
Target users: chief scouts, field scouts, and temporary staff — typically working in stadiums, on the road, and in varying lighting and connectivity conditions.
Scouts had no field-ready tool — all report creation required returning to the office. The app needed:
Observation of scouts' actual field workflow — tools used, pain points, report structure.
Information architecture for player search, shortlists, reports, and sync states.
Low-fidelity flows for all core journeys — Balsamiq for rapid alignment with stakeholders.
Full iOS UI in Sketch — native patterns, offline states, and SAP design system.
Usability sessions with chief scouts and field scouts. Iterated on report flow and sync UX.
Available for freelance and contract work. Berlin or remote across the EU.