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CASE STUDY 02
SAP • Sports Analytics UX
Enterprise
Data-heavy UX
IA + Navigation
Accessibility
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Freelance Lead Product Designer • Complex Platforms • Berlin / Remote
Lead Product Designer for complex digital platforms.
I work as an independent Lead IC: strategy and workshops when needed, hands-on UX/UI and system delivery when it matters. I help teams structure complexity, align stakeholders, and ship reliably.
Interim / Fractional Design Lead
Stakeholder alignment
UX for complex flows
Platform architecture
SUCCESSFULLY WORKED WITH
2M+ customersShipped improvements across high-reach banking journeys
Mission‑critical UXClarity for complex, high-stakes workflows (finance + enterprise analytics)
Multi‑partner platformsWhite-label foundations that scale across brands, roles, and constraints
Design system adoptionPatterns, tokens, and governance to reduce rework across teams
Featured Work
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CASE STUDY 03
Celonis • Enterprise Automation
Enterprise
Process flows
Prototyping
User testing
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CASE STUDY 04
Cyberport • E-commerce Journeys
E-commerce
Conversion
Workshops
Design library
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Two-track skill set
Two modes, one outcome: clarity and shipped work. Use the bubbles above to highlight relevant case studies, or browse the capabilities below.
Leadership & Strategy
Alignment, clarity, and momentum in complex organisations.
Product & design strategyFraming problems, defining principles, and mapping bets to outcomes.
Stakeholder managementCross-functional alignment across product, engineering, compliance, and partners.
Workshop facilitationDecision-ready sessions: prioritisation, journey mapping, and trade-offs.
Team leadership & mentoringCoaching, feedback loops, hiring support, and healthy delivery rhythms.
Design system governanceStandards, component ownership, and consistency across products.
Research planningEvidence-driven decisions through lightweight, continuous research.
Metrics & impact thinkingDefining success measures and tracking product change.
Hands-on UX/UI Craft
High-fidelity execution that ships well and scales.
Interaction designClear states, micro-interactions, error handling, and responsiveness.
PrototypingFrom quick click-throughs to realistic prototypes for validation.
UI craftTypography, layout, hierarchy, and polish without sacrificing speed.
Component & pattern designReusable, documented components that keep teams aligned.
AccessibilityKeyboard, contrast, semantics, and inclusive design habits.
Testing & iterationUsability tests, quick feedback loops, and shipping improvements.
Services
Clear engagement formats for teams shipping complex products. Strategy and workshops when needed, hands-on UX/UI and system delivery when it matters.
UX Audit + Action Plan
Fast clarity. Identify friction, validate assumptions, and leave with a prioritized plan your team can execute.
- Heuristic review + usability risks
- Workflow + journey mapping (incl. roles)
- Prioritized backlog (quick wins + roadmap)
- Optional: low-fi prototype to de-risk solutions
Fractional / Interim Design Lead
Bring structure to delivery. Align stakeholders, unblock teams, and raise quality while shipping continuously.
- Product direction + roadmap support
- Workshop facilitation + decision-making
- Design quality, rituals, mentoring
- Hands-on delivery where it counts
Design Systems Foundations
Reduce rework and increase consistency. Build a system teams actually adopt, with governance that sticks.
- Audit + system architecture
- Tokens + component guidelines
- Contribution model + governance
- Adoption plan + documentation baseline
About
I care about…
- Clarity under constraintsRegulation, stakeholders, legacy systems. Still ship.
- Craft that earns trustDetails that make products feel calm, not brittle.
- Teams that move togetherShared language, fewer debates, better decisions.
I’m good at…
- Leading + doingRun the room, then polish the UI.
- Design systems adoptionTokens, governance, and “yes, people actually use it”.
- Workshops with outcomesMapping, prioritising, trade-offs, next steps.
How I work
Independent Lead IC for complex platforms. I run alignment workshops, structure UX and product foundations, and deliver hands‑on UX/UI and design systems (Berlin or Remote, EU).
Contact
For freelance and contract engagements (Berlin/Remote, EU). Book a call or reach out directly.