Alexander Schräder
Berlin / Remote · EU

Open to Lead, Principal & senior IC roles · Berlin · Relocating to Amsterdam · Remote EU

I design the complex products others find too hard.

Lead / Principal product designer with 12+ years in fintech, enterprise and AI products. I structure platform architecture, ship polished UX, and lead when it's needed. Open to Lead, Principal & senior IC roles in Amsterdam or remote.

View work ↘ Services ↘ Book a call ↗

Selected clients

DKB Code Factory (DKB) SAP Celonis Cyberport Immoly
1.5M+
Customers reached across high-stakes banking journeys
12+ yrs
Shipping enterprise, fintech & platform products
4×
Internationally recognised (iF, Red Dot, GDA)
Lead + IC
Lead teams and polish the UI, in the same week
Case Studies

Featured Work

Selected projects across fintech, enterprise analytics, e-commerce, and AI-driven product design, from product strategy to shipped UI.

DKB Co-branded Credit Card Platform

Case Study 01 · Fintech · White-label Platform

DKB · Co-branded Credit Card Platform

Fintech Web + iOS + Android White-label Design System Strategy
View case study ↗
Capabilities

Two-track skill set

I operate as a Lead / Principal Product Designer: leading alignment and strategy when needed, executing hands-on UX/UI and systems delivery when it matters. Both modes, one outcome, clarity and shipped work.

Leadership & Strategy

Alignment, clarity, and momentum in structurally complex organisations.

Product & design strategy Framing problems, defining principles, mapping bets to outcomes.
Stakeholder management Cross-functional alignment across product, engineering, compliance, and partners.
Workshop facilitation Decision-ready sessions: prioritisation, journey mapping, trade-offs.
Design system governance Standards, component ownership, and consistency across products.
Research planning & metrics Evidence-driven decisions, defining success measures, tracking product change.

Hands-on UX/UI Craft

High-fidelity execution that ships well and scales across platforms.

Interaction design Clear states, micro-interactions, error handling, and responsiveness.
Prototyping From quick click-throughs to realistic prototypes for validation.
UI craft & visual design Typography, layout, hierarchy, and polish without sacrificing speed.
Component & pattern design Reusable, documented components that keep teams aligned.
Accessibility Keyboard nav, contrast, semantics, and inclusive design habits built-in.
About

How I work

I care about

  • Clarity under constraints Regulation, legacy systems, competing stakeholders. Still ship.
  • Craft that earns trust Details that make complex products feel calm, not brittle.
  • Teams that move together Shared language, fewer debates, better decisions.

I'm good at

  • Leading + doing Run the room, then polish the UI. In the same sprint.
  • Design systems adoption Tokens, governance, and "yes, people actually use it".
  • Workshops with outcomes Mapping, prioritising, trade-offs, next steps, all in one session.

Independent Lead Product Designer for complex digital platforms.

I structure UX architecture, run stakeholder alignment, and deliver hands-on UX/UI and design systems. Available in Berlin · relocating to Amsterdam · remote across the EU. Proven experience with fintech, enterprise analytics, and e-commerce at scale.
Alexander Schräder, Lead Product Designer · Berlin to Amsterdam
Engagement Models

Services

Clear formats for teams shipping complex products. I can run the room and polish the UI, often in the same sprint.

Start a conversation ↗ Book a call ↗
01

UX Audit + Action Plan

Fast clarity. Identify friction, validate assumptions, and leave with a prioritised plan your team can execute immediately.

  • Heuristic review + usability risks
  • Workflow + journey mapping (incl. roles)
  • Prioritised backlog: quick wins + roadmap
  • Optional: low-fi prototype to de-risk solutions
1–2 weeks Report + backlog
02 · Most requested

Fractional Design Lead

Bring structure to delivery. Align stakeholders, unblock teams, raise quality, and keep shipping, without adding a full-time hire.

  • Product direction + roadmap support
  • Workshop facilitation + decision-making
  • Design quality, rituals, and mentoring
  • Hands-on UX/UI delivery where it counts
2–4 days/week 3–6 months Berlin or Remote
03

Design Systems Foundations

Reduce rework and increase consistency. A system teams actually adopt, with governance that sticks beyond the engagement.

  • Audit + system architecture
  • Tokens + component guidelines
  • Contribution model + governance
  • Adoption plan + documentation baseline
4–8 weeks System + adoption plan
Contact

Let's talk

Open to Lead, Principal, and senior IC Product Design roles in Amsterdam or remote, and select freelance engagements. Get in touch or book a call.

Book a call ↗ LinkedIn ↗ Get in touch ↗