Alexander Schräder Design Lead (UX / Product) • Berlin

Design Lead (UX / Product) • Enterprise + Fintech • Berlin

Freelance Design Lead for complex products.

I help enterprise and fintech teams align stakeholders, reduce product complexity, and ship reliably, from discovery and workshops to hands‑on UX/UI and design systems.

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Interim / Fractional Design Lead Stakeholder alignment UX for complex flows Design systems + tokens

SUCCESSFULLY WORKED WITH

DKB Code Factory (DKB) SAP Celonis Cyberport
2M+ end customersShipped improvements across banking journeys with large-scale customer reach
Mission‑critical UXClarity for complex, high-stakes workflows (finance + enterprise analytics)
€XXM order‑of‑magnitudeConfidential business impact via reduced friction + better decision flows
Design system adoptionShared patterns, tokens, and governance to reduce rework across teams

How I can help

Choose an engagement format, I’ll adapt the depth. From stakeholder alignment to design-system foundations to hands-on shipping.

Fractional / Interim Design Lead

Lead your product design function, align stakeholders, unblock delivery, and grow the team. Ideal for scale-ups and enterprise squads.

  • Direction, roadmap support, prioritisation
  • Stakeholder management + workshop facilitation
  • Design quality, rituals, mentoring

Typical: 2–4 days/week • 3–6 months

Alignment Sprint

Turn fuzzy problem space into a shared plan. We map the workflow, agree on success metrics, and leave with an executable backlog.

  • Journey + workflow mapping
  • Decision log + trade-offs
  • Prototype + quick validation

Typical: 1–2 weeks

Mission-critical UX for complex flows

Information architecture, interaction design, and UX writing for high-stakes enterprise products (analytics, finance, operations).

  • Clarity + speed for power users
  • Accessibility + consistency
  • Testing and iteration

Typical: project-based or ongoing

Design systems + token foundations

Shared patterns, tokens, and governance to reduce rework across teams and ship coherent experiences faster.

  • Audit + system architecture
  • Tokens + component guidelines
  • Adoption plan + governance

Typical: 4–8 weeks

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Featured Work

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Preview of DKB case study

CASE STUDY 01

DKB • Co-branded Credit Card Platform

Fintech Web + App White-label Design system
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Two-track skill set

Two modes, one outcome: clarity and shipped work. Use the bubbles above to highlight relevant case studies, or browse the capabilities below.

Leadership & Strategy

Alignment, clarity, and momentum in complex organisations.

Product & design strategyFraming problems, defining principles, and mapping bets to outcomes.
Stakeholder managementCross-functional alignment across product, engineering, compliance, and partners.
Workshop facilitationDecision-ready sessions: prioritisation, journey mapping, and trade-offs.
Team leadership & mentoringCoaching, feedback loops, hiring support, and healthy delivery rhythms.
Design system governanceStandards, component ownership, and consistency across products.
Research planningEvidence-driven decisions through lightweight, continuous research.
Metrics & impact thinkingDefining success measures and tracking product change.

Hands-on UX/UI Craft

High-fidelity execution that ships well and scales.

Interaction designClear states, micro-interactions, error handling, and responsiveness.
PrototypingFrom quick click-throughs to realistic prototypes for validation.
UI craftTypography, layout, hierarchy, and polish without sacrificing speed.
Component & pattern designReusable, documented components that keep teams aligned.
AccessibilityKeyboard, contrast, semantics, and inclusive design habits.
Testing & iterationUsability tests, quick feedback loops, and shipping improvements.

Process

Structured and collaborative. I adapt the depth of process to the risk level, timeline, and constraints.

About

I care about…

  • Clarity under constraintsRegulation, stakeholders, legacy systems. Still ship.
  • Craft that earns trustDetails that make products feel calm, not brittle.
  • Teams that move togetherShared language, fewer debates, better decisions.

I’m good at…

  • Leading + doingRun the room, then polish the UI.
  • Design systems adoptionTokens, governance, and “yes, people actually use it”.
  • Workshops with outcomesMapping, prioritising, trade-offs, next steps.
I’m looking for… Design Lead / Senior Product Design roles (Berlin or Remote) where craft and delivery both matter.
Portrait photo

Contact

For roles (Berlin/Remote) and selected client work. Book a call or reach out directly.

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