Enterprise · Sports Analytics
Case Study 02 · Enterprise
Available · Berlin / Remote · EU
Lead Product Designer for complex digital platforms.
I work as a Principal IC — shipping polished UX, structuring platform architecture, and aligning teams around complex product challenges. Strategy and workshops when needed, hands-on design and delivery when it matters.
Selected clients
2M+
Customers reached across high-stakes banking journeys
10+ yrs
Shipping enterprise, fintech & platform products
4×
Internationally recognised (iF, Red Dot, GDA)
IC+Lead
Run the room and polish the UI — in the same week
Featured Work
Selected projects across fintech, enterprise analytics, and e-commerce — from product strategy to shipped UI.
Two-track skill set
I operate as a Principal IC: leading alignment and strategy when needed, executing hands-on UX/UI and systems delivery when it matters. Both modes, one outcome — clarity and shipped work.
Leadership & Strategy
Alignment, clarity, and momentum in structurally complex organisations.
Product & design strategy
Framing problems, defining principles, mapping bets to outcomes.
Stakeholder management
Cross-functional alignment across product, engineering, compliance, and partners.
Workshop facilitation
Decision-ready sessions: prioritisation, journey mapping, trade-offs.
Design system governance
Standards, component ownership, and consistency across products.
Research planning & metrics
Evidence-driven decisions, defining success measures, tracking product change.
Hands-on UX/UI Craft
High-fidelity execution that ships well and scales across platforms.
Interaction design
Clear states, micro-interactions, error handling, and responsiveness.
Prototyping
From quick click-throughs to realistic prototypes for validation.
UI craft & visual design
Typography, layout, hierarchy, and polish without sacrificing speed.
Component & pattern design
Reusable, documented components that keep teams aligned.
Accessibility
Keyboard nav, contrast, semantics, and inclusive design habits built-in.
Services
Clear formats for teams shipping complex products. I can run the room and polish the UI — often in the same sprint.
01
UX Audit + Action Plan
Fast clarity. Identify friction, validate assumptions, and leave with a prioritised plan your team can execute immediately.
- Heuristic review + usability risks
- Workflow + journey mapping (incl. roles)
- Prioritised backlog: quick wins + roadmap
- Optional: low-fi prototype to de-risk solutions
02 · Most requested
Fractional Design Lead
Bring structure to delivery. Align stakeholders, unblock teams, raise quality, and keep shipping — without adding a full-time hire.
- Product direction + roadmap support
- Workshop facilitation + decision-making
- Design quality, rituals, and mentoring
- Hands-on UX/UI delivery where it counts
03
Design Systems Foundations
Reduce rework and increase consistency. A system teams actually adopt, with governance that sticks beyond the engagement.
- Audit + system architecture
- Tokens + component guidelines
- Contribution model + governance
- Adoption plan + documentation baseline
How I work
I care about
- Clarity under constraints Regulation, legacy systems, competing stakeholders. Still ship.
- Craft that earns trust Details that make complex products feel calm, not brittle.
- Teams that move together Shared language, fewer debates, better decisions.
I'm good at
- Leading + doing Run the room, then polish the UI. In the same sprint.
- Design systems adoption Tokens, governance, and "yes, people actually use it".
- Workshops with outcomes Mapping, prioritising, trade-offs, next steps — all in one session.
Independent Lead IC for complex digital platforms.
I structure UX architecture, run stakeholder alignment, and deliver hands-on UX/UI and design systems. Available in Berlin or remote across the EU. Proven experience with fintech, enterprise analytics, and e-commerce at scale.
Let's talk
For freelance and contract engagements. Berlin-based, available remote across the EU. Book a call or reach out directly.